When I first received this assignment I wasn’t really sure what I was looking for on facebook. I thought about all of the articles we read in class and I couldn’t think of one article that related to anything that was on facebook. After I continued thinking about it the one article that I thought related the most was the article about Abercrombie. The article about Abercrombie was the one article that people in my generation could relate to the most and so I thought that it would be the best one to relate to another important part of our generation, socializing on the internet.
When I searched facebook for the word Abercrombie I got a lot of results. The first few pages were all people who had Abercrombie as their last name but then I found groups supporting Abercrombie, people who worked for Abercrombie and listed it under employment and even people who listed it under their interests. I was surprised that I didn’t get more results when I typed in Abercrombie and Finch. I got more results when I just typed Abercrombie. It was interesting to see how the article related to what I found on facebook. I don’t agree with what the article said, I believe that there are other reasons as to why facebook’s target market is white, but just for the articles sake I will say that all the results on facebook showed Caucasian Americans. I do believe that there are alternative reasons as to why when you search facebook for people with the word Abercrombie. I do not think that it means that Abercrombie is a racist organization its just that their target market is a specific group of people that just happens to be Caucasian, young, hip teenagers.
As an overview, I don’t think that facebook promotes discrimination. Instead it allows people to express their true identity. Race and Nationality are about of people’s identity.
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